Agency: RIA NOVOSTI
Art director: Polina Chemeris
Designers: Polina Chemeris, Anton Mizinov, Ignat Petrov, Alexander Kischenko
Idea: It was my first big project. I was invited as an art-director. The client was really excited with the idea of the kaleidoscope.This graphic method has formed the basis of the visual identity, allowing to use any animal as a logo which can also become a recognizable pattern.
I have to warn that our work has finished at the stage of submitting brandbooks. We, unfortunately, did not maintain an implementation, it was under control of another company.