POLINA CHEMERIS
graphic design
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Moscow Zoo Identity

MOSCOW ZOO IDENTITY

/2013

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Agency: RIA NOVOSTI
Art director: Polina Chemeris
Designers: Polina Chemeris, Anton Mizinov, Ignat Petrov, Alexander Kischenko

Idea: It was my first big project. I was invited as an art-director. The client was really excited with the idea of the kaleidoscope.This graphic method has formed the basis of  the visual identity, allowing to use any animal as a logo which can also become a recognizable pattern.

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I have to warn that our work has finished at the stage of submitting brandbooks. We, unfortunately, did not maintain an implementation, it was under control of another company.

Concept  

Concept

 

Real ticket offices

Real ticket offices

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designers of the map: Sasha Kischenko, Anton Mizinov, Polina Chemeris

designers of the map: Sasha Kischenko, Anton Mizinov, Polina Chemeris

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web designer German Shelevoy

web designer German Shelevoy

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Concept graphics on bus

Concept graphics on bus

Real trolleybus in Moscow

Real trolleybus in Moscow

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