Design Concept.

Graphic Design nowadays and in 2013 in Moscow are two different worlds. I remember graphic design not being as popular as it is now. As Pinterest, so, most of our clients haven’t seen lots of good design examples, and not only flat graphics but also the idea of dynamic identity was very shocking. We had to work very hard to push our ideas forward and try to change the visual culture.

It was my first big project and the first where I was responsible for the art direction.

Our client was excited about the idea of the kaleidoscope. This graphic formula has formed the basis of the visual identity, allowing to use of any animal as a logo which can also become a recognisable pattern.